Privacy Policy
Last Updated: 2026
This Privacy Policy explains how iluvcakes.co.uk ("we", "us", "our", or "Website") collects, uses, and protects your personal information. We are committed to safeguarding your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Please note: This Website is an affiliate website promoting Grosvenor Casino and other third-party gambling operators. We are not responsible for the privacy practices of linked casinos or gambling platforms.
Information We Collect
We may collect the following types of personal information:
- Personal Details: Name, email address, and phone number (if you voluntarily provide them via contact forms or newsletters)
- Technical Data: IP address, browser type, device information, and operating system
- Cookies: Identifiers stored on your device to recognize you and enhance your experience
- Usage Data: Pages visited, time spent on the Website, clicks, referral sources, and interaction patterns
- Location Data: Approximate geographical location derived from IP address
How We Use Information
We use the information collected for the following purposes:
- Analytics: Understanding visitor behaviour and Website performance using tools such as Google Analytics
- Affiliate Tracking: Monitoring affiliate referrals and commissions from Grosvenor Casino and partner operators
- Site Improvement: Enhancing functionality, content, and user experience
- Marketing Communications: Sending newsletters and promotional content (with your consent)
- Compliance: Meeting legal and regulatory obligations, particularly regarding gambling promotion standards
Cookie Policy
We use the following types of cookies on iluvcakes.co.uk:
- Essential Cookies: Required for basic Website functionality and security
- Analytics Cookies: Track user behaviour and Website performance (Google Analytics, similar providers)
- Affiliate Cookies: Monitor referrals and track conversions from Grosvenor Casino and partner sites
- Marketing Cookies: Enable personalised advertising and retargeting campaigns
Opt-Out Options:
- Adjust cookie settings in your browser preferences
- Use the cookie consent banner displayed on first visit to manage your preferences
- Opt out of Google Analytics tracking via the Google Analytics Opt-out Browser Add-on
- Visit Your Online Choices to control interest-based advertising
Note: Disabling essential cookies may affect Website functionality.
Third-Party Links
iluvcakes.co.uk contains links to external websites, including Grosvenor Casino and other gambling operators. We are not responsible for the privacy practices, content, or policies of these third-party sites.
When you click an affiliate link and visit a casino operator's website, you are subject to their privacy policy and terms of service. We recommend reviewing their privacy documentation before providing any personal information.
Responsible Gambling: If you are struggling with gambling, please contact:
- GamCare: www.gamcare.org.uk
- National Problem Gambling Clinic: www.cnwl.nhs.uk
- Gamblers Anonymous: www.gamblersanonymous.org.uk
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of personal data we hold about you
- Right to Rectification: Correct inaccurate or incomplete data
- Right to Erasure: Request deletion of your data (subject to legal obligations)
- Right to Restrict Processing: Limit how we use your information
- Right to Data Portability: Receive your data in a structured, portable format
- Right to Object: Opt-out of marketing communications and certain processing activities
- Right to Lodge a Complaint: Report concerns to the Information Commissioner's Office (ICO)
To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy:
- Newsletter Subscribers: Until you unsubscribe
- Cookies: Generally 12 months, or as specified in cookie settings
- Analytics Data: Typically retained for 26 months
- Affiliate Data: Retained in accordance with affiliate program requirements and tax obligations (typically 6-7 years)
- Contact Form Submissions: Retained for 12 months unless you request deletion
Upon request, we will delete personal data unless we are required to retain it for legal, regulatory, or legitimate business purposes.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about how we handle your personal data, please contact us:
Email: [email protected]
Website: iluvcakes.co.uk
We aim to respond to all privacy-related enquiries within 30 days.
Disclaimer: This Website promotes gambling services and is intended for users aged 18 and over only. Gambling can be addictive. Please gamble responsibly and only spend what you can afford to lose.